The use of the Coffee Cherry kernel as a beverage is said to have originated in the province of "Kaffa" Ethiopia. It has now become the world's most popular drug, with nearly 80% of Americans hooked! Many go to their favorite drink for energy and comfort, but did you know that caffeine has been scientifically proven to be linked to brain degeneration, hormone imbalance, sleep deprivation, osteoporosis, diabetes, ulcers, PMS, stroke, heart disease, and certain cancers.....just to name a few! Whether your addicted, a social drinker, or just want to improve your brain health you need this in your life on a regular!